VIABLE OR UNVIABLE, THAT IS THE QUESTION.
It is clear that Covid has had an impact on most businesses in
one way or another. Some businesses have been impacted for the
better, some for the bad and some for the worse. We have seen
businesses flourish and become more profitable as a result of
changes in consumer behaviour, while others have taken a financial
hit from which they may not be able to recover.
As we see the end of government support and other temporary
relief measures implemented during 2020, it is now the time for
advisors to take stock and ask the question: Is my client's
business viable?
This has always been a key question but in the post-Covid
business world it is more important than ever and now is the time
for advisors and their clients to undertake this assessment.
