Whether it's latent or highly managed, locked down
or open source, there is not a business in existence that
doesn't have IP in its DNA. Often, IP sits at the heart of what
enables a business to differentiate or dominate in its
market.
When evaluating the IP your people create, your business
buys or your competitors assert you infringe, make sure you think
about it from both an ownership and an enforcement perspective
– investment in ownership will strengthen any subsequent
enforcement strategy (offensive or defensive).
Set out below are a number of key questions that will assist in
both setting your IP strategy and making transparent any legacy IP
issues you may need to confront. These questions are usefully asked
across all common IP rights – trade marks, designs, domain
names, copyright, patents – as well as trade secrets and
confidential information.
