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ARTICLE · 27 FEBRUARY 2020

Navigating your business through the Coronavirus outbreak

Operators across the tourism sector need to minimize the impact of the Coronavirus outbreak on their businesses.

AustraliaStrategy

The global reaction to the initial outbreak of the coronavirus in Wuhan City, China in December 2019 has already had devastating effects in Queensland, particularly on the tourism industry, with the Queensland Premier recently estimating that the Cairns region alone has lost $200 million in forward bookings, and Gold Coast operators were expecting to lose $400 million.

Following on from the summer of deadly bushfires, the tourism industry has been hit with a "double whammy" of woes with this viral outbreak.

China is the largest source of tourists to Australia. Tourism Research Australia's survey shows more than 1.3 million Chinese visited Australia in 2019, with a total spend $12.3 billion. With these figures in mind, the financial impact of government intervention to prevent travel to and from China could be catastrophic for our local tourism industry.

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