ARTICLE · 23 JANUARY 2017

Innovation — finding the new normal for business management

Sparke Helmore Lawyers

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There is very little incentive for employees in a firm to successfully innovate without the support of management.

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Innovation. It's the buzzword of the moment. Staying relevant to our clients and their ever-changing needs, and the desire to make better decisions based on fact rather than instinct have always been a goal of good businesses. But it astonishes me how many organisations fall back on familiar change levers – looking at new data and big data, advanced analytic capability, emerging algorithms, or technologies such as block chain and artificial intelligence. But these new concepts are not innovation. They are just tools that can help you innovate. They are enablers.

For me, the real questions are, what are the critical problems we really want to solve and how do we innovate in a society that judges those who endeavour but do not succeed? When did this become normal?

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