ARTICLE · 25 MAY 2020

COVID-19 and plummeting new car sales: A post-Holden reality check

KordaMentha

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Our team looks at the motor vehicle industry, outlining considerations to steer through COVID-19 and out the other side

AustraliaStrategy

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In our new industry publication, our team looks at the troubled state of the motor vehicle industry, while outlining key considerations to steer through COVID-19 and out the other side.

Issues for the industry run far deeper than COVID-19; in our last industry paper, released in September 2019, we highlighted declining sales, waning consumer enthusiasm for personal transportation, challenges of specialised premises, and dealers wedded to just one or two brands.

Unfortunately, since then the sales trend has remained downwards, while GM announced the exit of Holden from Australia in February (unfortunately highlighting the vulnerability of dealers being stuck to a brand), and COVID-19 has since smashed sales.

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