Game-changing the future
Part 2 – Understanding innovation
Overview
In Part One we looked at the need for Australia to
innovate in order to address an underlying decline in productivity.
In this publication we introduce the Business Model Canvas, a
template for identifying the drivers of value and innovation within
a business.
Understanding innovation
What is business model innovation? In order to answer
this question, we need a framework to identify the key drivers of
value within a business.
Introducing the Business Model Canvas
If business models are the recipe for creating value,
what are the ingredients? The Business Model Canvas is a visual
framework comprising nine segments, or building blocks, that enable
us to identify the key drivers of innovation within an
organisation.
