ARTICLE · 16 SEPTEMBER 2020

Back to basics: How retailers need to evolve to survive

KordaMentha

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Retail is not a set-and-forget game, but a constantly evolving, unfolding story of human trends and product technology.

AustraliaStrategy

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KordaMentha Retail Series: What's in Store?

In the first of a series of KordaMentha articles discussing the future of the retail sector and its many micro-markets, we contend that struggling bricks-and-mortar discretionary brands need to re-define their purpose if they are to survive and prosper.

Australia's retail sector has faced headwinds over the last decade, as brands with inadequate omnichannel capability have struggled to compete with the acceleration of online shopping popularity and changing consumer habits.

The list of recent retail restructures is sobering: Tigerlily, Target, G Star, Aussie Disposals and Seafolly are just some of the brands impacted by the difficult trading conditions.

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