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ARTICLE · 10 OCTOBER 2012

False and Misleading Marketing Statements by Agents

These cases are good examples of what is acceptable when marketing a new development, and what is false and misleading.

AustraliaReal Estate and Construction

In two recent decisions, both decided on 17 September 2012, the actions of agents and developers in trying to lease new retail centres under development were accused of being false and misleading. Both agents presented optimistic views of how the centre would look when the development was complete. Both turned out to be incorrect, and the development was not leased as had been represented by the agents. The cases were decided in opposite ways. Both cases are good examples of what behaviour is acceptable when marketing a new development, and what is false and misleading.

In the Foundry case (Miletich v Murchie [2012] FCA 1013), the agent was found to have made false and misleading statements. An order for damages was made against the agency, the agent personally, the developer company and the director of the developer personally. The orders were made against the individuals because they were knowingly concerned in the contraventions.

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