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ARTICLE · 17 MAY 2019

What do your sponsored ads say about you?

It could be timely for all employers to review the 13 Australian Privacy Principles and apply them to their business.

AustraliaPrivacy

Have you ever had the experience where you see something pop-up on your social media feed and you wonder 'what on earth'?

The writer recently had this experience when Facebook asked if the writer wanted to explore volunteering opportunities in the writer's area because the writer had shown in interest in helping people. While the writer was flattered by their conclusion, the writer was more alarmed.

Screenshot of the Facebook notification

The writer was alarmed at the lack of transparency around data Facebook used to come to the conclusion that the writer have shown an interest in helping others.

The writer was alarmed at Facebook's decision to implement a call to action, finding local volunteer opportunities, based on that conclusion.

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