Have you ever had the experience where you see something pop-up
on your social media feed and you wonder 'what on
earth'?
The writer recently had this experience when Facebook asked if
the writer wanted to explore volunteering opportunities in the
writer's area because the writer had shown in interest in
helping people. While the writer was flattered by their conclusion,
the writer was more alarmed.

Screenshot of the Facebook
notification
The writer was alarmed at the lack of transparency around data
Facebook used to come to the conclusion that the writer have shown
an interest in helping others.
The writer was alarmed at Facebook's decision to implement a
call to action, finding local volunteer opportunities, based on
that conclusion.