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ARTICLE · 13 MAY 2026

Privacy Awareness Week 2026: How To Build Trust Through Better Privacy Practices

Holding Redlich
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As organisations increasingly rely on AI and digital technologies, the volume of personal information being collected and managed continues to grow. This article examines five critical areas where Australian businesses can strengthen privacy practices and build trust through proper assessments, transparent workplace surveillance, effective breach response, complaint handling, and careful reliance on legal exceptions.

AustraliaPrivacy
Lyn Nicholson
Lyn Nicholson
Emily Booth
Emily Booth
Dan Pearce
Dan Pearce
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This year’s Privacy Awareness Week theme, ‘Trust is built here: In every privacy complaint, in every resolution’, is a timely reminder that trust is strengthened through how organisations handle and resolve privacy complaints in practice, not just in policy.

As the use of AI and other technologies continues to grow, the amount of personal information being collected, used and managed is increasing, making strong privacy practices even more critical.

In support of this year’s initiative, we explore five key areas where trust is built in practice – from how organisations design and assess their systems and manage employee data, to how organisations respond to data breaches and exercise judgement when relying on privacy exemptions.

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