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ARTICLE · 01 OCTOBER 2020

Your Google search is at risk

Lynch Meyer Lawyers
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There is a fight between the 'new media' businesses (Google, Facebook, etc), and the traditional news media businesses.

AustraliaMedia, Telecoms, IT, Entertainment
John MacPhail
John MacPhail
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Unless you don't use Google, Facebook or YouTube, you would have seen messages such as this in the last couple of weeks. What's going on here? This note explains the legal background.

The fight is between the 'new media' businesses (Google, Facebook, and YouTube, which Google owns, and WhatsApp and Instagram, which Facebook owns), and the traditional news media businesses, and goes back at least as early as July 2019. That was when the ACCC (Australian Competition and Consumer Commission) released the final report for its 'Digital Platforms Inquiry'.

A key conclusion was that there was a significant imbalance of bargaining power between Google/Facebook and traditional news media businesses wanting to reach audiences online; the two groups had become 'unavoidable trading partners'.

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