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ARTICLE · 25 APRIL 2012

Who Owns Your Work Tweets?

Few companies have set up proper social media policies to state who owns the content and who owns the Twitter account.

AustraliaMedia, Telecoms, IT, Entertainment

By Stacks / The Law firm

You work hard and build up a good collection of work contacts and clients. In the old days you kept their phone numbers and comments about them in your own little contact book.

Nowadays you might build up a public profile for you and your company through social media – Tweets, Facebook and blogging. You expand the number of followers and hits on the social media and it brings in clients and customers to your employer.

You decide to leave and set up business by yourself or move to another company.

So who owns the social media contacts you built up with your previous employer?

On the one hand you used their equipment and company name to expand your contacts. The company asked you to start up a Twitter account and paid you to build up contact lists and social media 'friends'.

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