Assisted by Emily Lucas
Going live on social media platforms such as Facebook or
Periscope is a great way to immediately connect and interact with
your audience. Your customers or target audience are invited to ask
questions and can expect to receive a real-time response. With that
however, comes significant responsibilities to ensure your personal
brand, or brands that you are affiliated with, are not tarnished.
Shane Warne, Michael Slater and Kevin Pietersen, ironically, are
the latest celebrities to be reminded of the dangers of going
live.
In a live stream containing some members of the Channel 9
cricket commentary team, Shane Warne, Michael Slater and Kevin
Pietersen were observed travelling seatbelt-less (see below).
Within seconds observant viewers pointed out that the cricket stars
were travelling unsafely. One fan commented, "Seat belts boys
please - seat belts save lives," before another taunted
"Safe driving boys." Oblivious to the nature of the
comment
