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ARTICLE · 18 OCTOBER 2015

Using humour to boost your brand

Coleman Greig Lawyers
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Recently, Woolworths decided to implement some humour into a response to a customer's post about purchasing spaghetti.

AustraliaMedia, Telecoms, IT, Entertainment
Delvene Michael (Previously With Coleman Greig)
Delvene Michael (Previously With Coleman Greig)
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Recently, corporate giant Woolworths decided to implement some humour into a social media response to a customer's post about purchasing spaghetti.

Facebook user Jamie McGloin wrote a tongue in cheek post on Woolworths' Facebook page about his spaghetti purchase, to the tune of rapper Eminem's lyrics. Woolworths decided to respond with an equally funny post featuring more Eminem lyrics.

The posts quickly went viral with many Woolworths followers jumping on board and hailing the supermarket's response as hilarious. Hashtags such as #WooliesIsFresher followed, in addition to responses including "...your comments have made me decide to never shop at Coles again..." and "we should probably shop at woolies now".

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