True or false: to comply with the Spam Act, pre-checked tick boxes are legit

Hands up if you said "everyone does so it, so it must be true". The use of pre-checked ticked boxes is so prevalent these days that we can totally understand why anyone would think it's the only way of getting consumers to agree to being added to a mailing list.

It's well established that in order to comply with the Spam Act, you must have consent from the individual herself if you want to add her to your marketing database to send her information about your products and services, offer her a discount on a future purchase or tell her about an amazing competition you're running. Everyone knows that there's no marketing without consent.

What's not so well established, however, is how you get consent.