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ARTICLE · 24 AUGUST 2020

The war between Google and the ACCC: What does it mean for users?

According to the ACCC, tech giants such as Google and Facebook made $6bn from online advertising in Australia in 2018.

AustraliaMedia, Telecoms, IT, Entertainment

A high profile online campaign has drawn the battle lines between Google and the Australian consumer watchdog (the ACCC), over proposed new laws which would require Google to share its advertising revenue with news outlets.

Earlier this week Google began targeting users with an online campaign in the form of an open letter from its Australian Managing Director, Mel Silva, which told Australians that the way they use the search engine everyday was at risk from new regulation begging proposed by the ACCC.

Google makes bold claims

"We need to let you know about new government regulation that will hurt how Australians use Google Search and YouTube," the letter states. "A proposed law, the News Media Bargaining Code, would force us to provide you with a dramatically worse Google Search and YouTube, could lead to your data being handed over to big news businesses, and would put the free services you use at risk in Australia."

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