The Spam Act... Its Not Legislation About Canned Meat

You decide to franchise your business. You recruit franchisees. You set up a great franchise system. Now for the hard part - letting people know that you exist. So you kick off some marketing by looking through your old address books and start sending e-mail and text message advertising to all your old contacts. Piece of cake…or is it?

Marketing is obviously a key factor to creating an image and increasing customer awareness of your franchise. Like any business, it is important for a franchisor to develop effective and uniform marketing initiatives and techniques to implement through its franchising system.

But, it is important that a franchisor and its franchisees aren’t breaking any laws when using the details of their customers or prospective customers to market the franchise.