Experts suggest that the growth in online retail sales
will continue unabated in key Asia Pacific markets, with double
digit year-on-year growth expected in the coming years. It is
predicted that by 2016, 9% of Australia's and South Korea's
retail dollar and around 4% of India and China's retail spend
will be online.
There can be no doubt that online retailing is a huge growth
opportunity for businesses, although the risks associated with this
expansion opportunity are less clear.
We outline below some key tips to consider when thinking about
venturing into the online retail space.
TIP ONE – ENSURE THAT WHAT MAKES YOUR BRAND GREAT
IS TRANSLATED ONLINE
Currently, the online retail market is dominated by online
retail specialists. However, established brands that have
traditionally monopolised the "bricks and mortar" space
can also succeed in the online environment. The key here is to
incorporate and translate branding elements that made the retail
business
