With my favourite holiday behind us, I took the opportunity to
see how some Australian organisations shared the love online this
Valentine's Day.
Here's who this (not so) secret admirer LOVED, and why:
Woolworths
It's clear that the brilliant social media team behind
Woolworths' Facebook page hold a special place in my heart.
Woolworths are great at consistently delivering fresh (pardon the
pun) and current content that perfectly aligns with their brand.
The witty captions inject a sense of personality and allow
customers and online followers to connect with a brand that they
may not otherwise find themselves engaging with.
Another campaign that I absolutely adored was from the
meme-legends themselves, NSW Police Force. NSW Police Force
constantly strike the perfect balance of delivering serious
messages in an effective and humorous manner - all at the same
time. Whether they're mimicking funny SMS conversations,
impersonating relationship statuses
