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ARTICLE · 10 SEPTEMBER 2020

How To Use Rewards To Drive More Referrals

LegalVision
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Rewards and loyalty can be one of the most interesting areas of business growth; they combine the hard numbers of quantitative analysis with the softer areas of psychology and social science.

AustraliaMedia, Telecoms, IT, Entertainment
Taylor Gray
Taylor Gray
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Rewards and loyalty can be one of the most interesting areas of business growth; they combine the hard numbers of quantitative analysis with the softer areas of psychology and social science.

Rewards are one of the key considerations in creating a referral program to supercharge your business' growth. But how do you get it right?

Here are some tips on how to use rewards to drive referrals for your business, in particular:

  • how to choose the structure of your rewards program; and
  • how to choose the rewards.

Structuring Your Rewards Program

The big question here is whether you create a "single-sided" or "double-sided" rewards program:

A single-sided program rewards either the person making the referral or the person being referred, but not both. A double-sided program rewards both.

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