January each year marks the month when tennis' finest hit our shores to compete in the Australian Open Grand Slam. Whilst the competition provides many of us with nail-biting entertainment - tennis has become one of the most lucrative sports world-wide, thanks to large prize pools and an abundance of sponsorship deals. The sport's popularity has only been exacerbated through the availability and utilisation of social media platforms such as Twitter.
In this blog, we explore how Twitter was able to create some positive exposure for the sport this past January, as well as how it became a downfall for one rising star.
When Federer and the Australian Open Twitter page 'aced' it
Social media has given tennis stars a platform to connect with their fans and give their sponsors some additional exposure. In effect, this extra engagement between players and fans draws more attention to the sport. A perfect example was when Roger Federer took to Twitter to have the Rock judge his
