Generic top-level domain deadline approaching (Australia)

The window for applying for generic top-level domains (gTLDs) is fast approaching. Applications can be made from 12 January to 12 April 2012. Businesses should act now to develop a strategy to maximise this opportunity and protect their brand.

This update provides general information on gTLDs and how this opportunity could be important to your business and your brand.

What are gTLDs?

gTLDs are new top level domain names. Previously, entities could register second level domain names under existing top level domains, such as "dot-com" or "dot-net." From 12 January to 12 April 2012, entities can apply to create and manage gTLD registries.

There are two types of gTLDs:

1. Brand-based gTLDs