Connect with us – When your website design is a social media fail

When you decide to launch a social media presence for your business, preparation is always key. It is important to clearly establish which channels you plan to use, what you hope to achieve, your tone, and even some social media guidelines that you would like to follow.

There is, however, one crucial area where many businesses can quite easily do themselves a disservice: the way that they promote their social media channels on their website.

We all know that ideally, a company website should provide clear and concise information on what the business does, how it does it and how potential customers can get in touch. What many businesses often underestimate though, is the ability of their social media channels to extend their digital reach, and in turn just how prominent the promotion of their social media accounts should be on their website.