Cloud computing - The online challenge to traditional business models

Please find here the second report in the Shifting Landscapes series: Cloud Computing.

The arrival of the internet has brought about a seismic change in the way organisations are run, how people interact and how information is accessed.

To better understand the impact of these drivers we commissioned a qualitative research study 'Shifting Landscapes - the online challenge to traditional business models'.

We conducted in-depth interviews with business leaders, combined with extensive secondary research. The research panel has been drawn from organisations which were among the first-movers in using web technologies to transform not just their own businesses, but entire industries.