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ARTICLE · 18 JUNE 2021

Buyer Beware – All creative care and no responsibility - website development

Many businesses seek specialist help to increase their online presence - but you must first read the contract fine print.

AustraliaMedia, Telecoms, IT, Entertainment

Doing business in the 21st century means having some kind of online presence. Many businesses seek specialist help to create and design websites, mobile applications and increase their presence on various social media platforms. Many of the creative agencies and software companies available are excellent operators but (like any agreement) you must read the fine print when entering that relationship.

Increasingly, companies are looking to offer integrated assistance with specialties like brand strategy as part of their otherwise core business of, for example, web development. From a client perspective, that seems sensible and efficient in achieving an outcome that aligns to your brand and delivers the intended outcomes without engaging and juggling multiple suppliers.

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