Before you hit send: Complying with the Spam Act – the unsubscribe and identification requirements

Previously ( part two here), we touched on figuring out what is and isn't a 'commercial electronic message' under the Spam Act along with the consents required to send such a message. Throw in the correct identification and a functional unsubscribe, and you're good to go.

Identification

The message must contain information that accurately identifies the person or organisation that authorised the sending of the message. This includes information about how the recipient can contact them.

If a third party sends messages on your behalf, the message must still identify you.

Functional unsubscribe

Each message must contain a functional unsubscribe facility which allows the recipient to opt out from receiving any future messages. An unsubscribe request must be honoured within five working days.