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ARTICLE · 05 AUGUST 2015

Ban the Birkin? How ethical is your supply chain?

Jane Birkin has asked Hermès to 'debaptise' the Birkin bag and stop using her name until they treat their crocs better.

AustraliaMedia, Telecoms, IT, Entertainment

The Hermès Birkin bag is an undisputed fashion icon. Its story is an endearing one, the bag being named after the British actress and singer Jane Birkin, who in 1981 sat next to the then Hermès CEO on a flight, and grumbled about her inability to find the perfect weekend bag (life was hard in the 80s). Not long after, Birkin(the person) received the first Birkin(the bag) at her apartment with a note from the CEO. Thirty years on and the bag has become the most wanted in fashiondom – allegedly unable to even be purchased by normal folk.

But the romantic tale has taken a nasty turn. As a result of an investigation by PETA into the treatment of crocodiles allegedly used in the manufacture of the uber-expensive crocoversion of the bag, Birkin has released a public request asking Hermès to 'debaptise' the bag and stop using her name until they treat their crocs better. There's even a graphic video of the abuse on YouTube.

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