ACCC cracks down on misleading advertising

The consumer watchdog, the Australian Competition and Consumer Commission (ACCC), is actively targeting advertising in the telecommunications industry and is cracking down on any misleading media. With the introduction of mobile phone plans offering infinite calls and texts, the telecommunications industry has become a more competitive market than ever before.  

Carriers are constantly looking for ways to market their product or service that will outdo their competitors.  However, aggressive marketers in this industry must take care when promoting their product to potential customers.

Optus recently took their marketing one step too far and was fined a total of $178,000 by the ACCC for misleading consumers in their advertising campaigns during the months of July and August 2010.