10 tips to keep your marketing material from being misleading or deceptive

Whether your business is financial services, credit services or anything else, you are responsible for the content of the material that you publish or otherwise issue into the public arena. In this article we set out ten tips to keep your marketing material from being misleading or deceptive.

This marketing material might be the content of your website, brochures, print or electronic media advertising, BDM presentations, call centre scripting, or direct mail campaigns. It also includes advertising on social media. The same considerations also apply to regulated disclosure documents such as your financial services or credit guide, and product disclosure statements.

While the chief compliance consideration to keep in mind is to avoid engaging in misleading or deceptive conduct, other important considerations include the rules regarding copyright and defamation.