The lines between physical and virtual reality are getting set
for an overhaul as the Metaverse continues its gradual entry into
our everyday lives. Whilst the Metaverse is still only in its
infancy, leading developers in the space have already made it
possible for users to work, learn, socialise, play and do business
in this exciting, albeit slightly mystifying, new digital
world.
Whether or not you have plans to blend your business activities
with NFTs and/or the Metaverse, there is value in awareness of the
threats and opportunities facing brand promotion and protection
that arrive with the evolving digital arena.
Trade Mark Protection in the Metaverse
You may have heard when Nike Inc recently
applied to register a number of trade marks globally, which
included claims in class 9 for "downloadable virtual
goods", and in class 35 for "retail store services
featuring virtual goods". Since then, Nike Inc has
become far less lonely in their exploration of NFTs
