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ARTICLE · 09 DECEMBER 2019

Trade marks and style names – can you tell the difference?

Whether a name is being used as a style name or sub-brand will depend upon the specific circumstances of each case.

AustraliaIntellectual Property

In Pinnacle Runway Pty Ltd v Triangl Limited ([2019] FCA 1662, 10 October 2019), Pinnacle Runway Pty Ltd alleged infringement of its trade mark registration for DELPHINE by Triangl Group Ltd. The allegation concerned the use of that word in relation to bikinis.

Background

The essential issue and basis of the ultimate decision is neatly summarised by Justice Murphy:

Triangl admitted that, over a period of six weeks, it marketed and sold in Australia a bikini style in three different floral designs under the TRIANGL trade mark using the name DELPHINE, but denied using DELPHINE "as a trade mark". It argued that it employed the TRIANGL trade mark to distinguish its products from those of other traders and it only used DELPHINE as a "style name" so as to assist consumers to differentiate that one of its many bikini styles from its other styles. It put on evidence to show that there is a widespread practice in the women's fashion industry in Australia of using style

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