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ARTICLE · 04 MARCH 2012

Tit for Tat, Optus v AFL 1:1

Until after the appeal, Optus can continue to run the TV Now service but will not be spared from bad press all around.

AustraliaIntellectual Property

As you will have no doubt heard on TV and talkback radio, and read in just about every news publication in Australia, the Australian Courts have said that Optus' TV Now recording product is legit. It doesn't infringe the AFL's copyright in AFL game broadcasts because of what's called the time-shifting exception in the Copyright Act.

Optus heralded this victory as "a major win for consumers, innovation and the law".

The AFL has made it pretty clear that they don't agree, with a certain Mr Demetriou of the AFL telling anyone who will listen that the TV Now service is "akin to stealing" and that Optus is "lifting" content from the AFL and not paying for it.

On the back of their win Optus thought they'd get one up on the AFL, and take them to Court in a bid to stop them from making the statements, which Optus said were misleading or deceptive.

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