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ARTICLE · 11 JUNE 2018

The role of IP in innovation

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A strategic, planned, and holistic approach to the use of IP tools in the innovation process is critical for success.

AustraliaIntellectual Property
Michael Zammit
Michael Zammit
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Innovation is generally understood as the process of bringing valuable new products (and services) to market, and has been highlighted as one of the key factors that determines the future success of an organisation. Intellectual property (IP), and the management of the IP throughout the new product development process is a critical factor in successfully commercialising products and services, for example by providing a monopoly to the IP owner, and barriers to entry for competition. The purpose of this article is to briefly outline what forms of IP protection may be required at each stage of the product development process, and how overall management of the IP may lead to overall improved revenues and profitability.

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