auDA recently announced that a new domain namespace will become
available on 24 March 2022 for .au direct. This new extension will
allow you to register your domain name directly preceding .au, for
example: mycompany.au or
newdomain.au.
What is the benefit of .au direct?
The new .au direct namespace is shorter, cleaner and likely to
be more memorable. Domain names represent your company on the
internet, they are often the first place a customer will look, and
they can be a valuable asset to your business and brand identity.
The new .au direct domain name will also have greater availability
to more businesses than before.
Who can apply?
Anyone who has an Australian presence or local connection to
Australia will be eligible to registrar. The eligibility criteria
is more relaxed than the .com.au or .org.au eligibility
requirements, which have a specific allocation criteria. This means
that a wider choice of domain names will be available to a broader
group of
