Share on LinkedInShare on LinkedIn

ARTICLE · 30 MAY 2013

Superman trademark battle reveals no secret identity allowed

DC Comics has rights to the Superman name and successfully appealed against the fitness company's lodgement of the name.

AustraliaIntellectual Property

A courtroom battle over a fitness firm's effort to trade mark the words "Superman Workout" has ended with the Man of Steel walloping them good and proper.

DC Comics, which has rights to the Superman name, successfully appealed in the Federal Court against the fitness company's lodgement of the name in the Register of Trade Marks.

As the Sydney Morning Herald reported, Justice Annabelle Bennett considered many uses of the Superman name, including German philosopher Nietzsche's 1883 concept of an ideal 'Ubermensch' or 'Super Man' with greater spiritual powers who is above notions of good and evil.

DC Comics invented Superman as a comic strip character in 1938 and argued that when people hear the name Superman they think of a superhero in blue with red cape and secret identity as mild mannered reporter Clark Kent.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

See more popular content from