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ARTICLE · 26 MAY 2025

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Should I register my company name before registering it as a trade mark?

LegalVision
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Highlights why prioritising trade mark registration is essential for long-term business success.

AustraliaIntellectual Property
Kate Tognolini
Kate Tognolini
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In Short

  • Registering your business name with ASIC only allows you to operate under that name, but it doesn't provide exclusive rights or protection.
  • Trade mark registration with IP Australia offers nationwide protection, giving you exclusive rights to your brand name, logo, or slogan.
  • A trade mark can be licensed or sold, creating valuable assets for your business, unlike business name registration which offers limited protection.

Tips for Businesses
Register your trade mark with IP Australia to secure exclusive rights to your brand identity. While business name registration is important, it doesn't prevent others from using similar names. Trade mark registration ensures legal recourse against infringement and helps protect your brand's long-term value. Consider international registration if expanding globally.

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