Duarte Lima, MD of Spruson & Ferguson's Asia
practice, says practitioners must adapt to process changes within
IP systems, as well as be mindful of the implications of tech on
their practices
Southeast Asia's intellectual property environment is
rapidly modernising. IP offices in the region are strengthening
digital infrastructure, refining workflows, and signalling a
readiness to support innovators with more predictable,
technology-enabled processes.
Some IP services firms in the region are also keeping pace and
implementing artificial intelligence (AI) at the core of their
operations and processes as the benefits and efficiencies of the
technology become clear, including freeing practitioners to focus
on more strategic and client-centred work.
