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ARTICLE · 27 APRIL 2013

Pin this! Pinterest and copyright

Marque Lawyers
Explore more from Marque Lawyers

The point of Pinterest is to trawl the internet and pin other people's images, which could be a breach of copyright.

AustraliaIntellectual Property
Justin Cudmore
Justin Cudmore
Emily Kossew (Formerly With Marque Lawyers)
Emily Kossew (Formerly With Marque Lawyers)
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Pinterest is no longer the exclusive realm of soccer moms in Milwaukee pinning pictures of cupcakes. From a cold start in 2010 user numbers have grown to around 15% of all American internet users (only slightly behind Twitter at 16%). There are currently about 630,000 active Pinners in Australia. The majority of users are highly educated affluent women – a marketer's sweet spot. It's kind of a big deal.

Pinterest created business specific accounts a few months ago, and for any business which sells things which look nice, it's the perfect social medium.

Basically the point of Pinterest is to trawl the internet and pin other people's images which you like. It's not really designed to post your own photographs (that's what Instagram is for).

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