Picking the ‘right' brand name from a trade mark perspective

Why your brand name is important

A brand name or trade mark is often one of the most important and valuable assets that a company owns. Or to be more accurate, a good brand name is often one of the most important and valuable assets that a company owns.

A brand name is how you communicate to customers that your company is providing the specific goods and services on offer. People pick products based on brand names so a well-chosen brand name can create a world of difference between you and your competitors. These brand names are protectable and the strongest form of protection is through registration as a trade mark.

Things to think about

Successful brand names which are also easy to protect as trade marks are: