Intellectual Property: Franchisors, is your brand protected?

In brief: Strong branding is critical for building a scalable franchise model and the most powerful tool in the franchise negotiation process. But, it is equally vital that the franchise's Intellectual Property (IP) – brand and good will – are protected so that the franchisee is aware of the restraints under which the franchise trades and other competitors cannot replicate a trusted and sound model or product.

What you need to know:

• You need to register your company or business name as well its sub-names, taglines and unique business methods to protect yourself from the competition.
• Registering your trademark will protect you from copycat competitors.
• Put everything in writing! Legally bound franchise agreements will protect both the franchisor and franchisee from future legal complications.