We've been loving the ongoing trade mark battles
between Gucci and Guess? (statement, not a question). These brands
have been going at it hemline and thongs for years, in multiple
countries, with Gucci trying to convince trade mark offices that
Guess? is ruining everything. (Are you sick of the ? in Guess? yet?
We are.) Gucci's had varying degrees of success; a win in NY, a
loss in France (with some of its own marks being removed
-ouch!).
Now the dispute has landed on our shores!
Gucci opposed two of Guess' trade mark applications in
Australia featuring 'interlocking Gs' (you know, sort of
like Gucci's well known interlocking G logo?). Gucci claimed
that its prior registered trade marks had acquired a reputation in
Australia, and Guess' marks were likely to deceive or cause
confusion.
