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ARTICLE · 14 AUGUST 2009

Google Book Search Program - Threat Or Opportunity?

Google has achieved a major breakthrough with its online book project following the settlement of its long-running litigation with various publishers.

AustraliaIntellectual Property

Google has achieved a major breakthrough with its online book project following the settlement of its long-running litigation with various publishers.

In 2004, Google launched its Google Print Project. The project has two components: the Print Publisher Program and the Print Library Project. The Print Publisher Program involves Google entering into agreements with book publishers authorising Google to scan the full text of their books into Google's online searchable database. When a user searches online for the book or for particular text, the Google database displays bibliographic information about the book and a link to the text within the search query. Clicking on the link takes the user to a full page of the book containing the search query plus pages before and after that page. If the user decides to purchase the book then Google and the publisher share in the payment. The publisher may also share in advertising revenue if Google ads appear adjacent to the pages.

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