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ARTICLE · 02 JULY 2008

Australian Domain Names Up For Grabs?

Up until now it has been difficult to answer questions about the value of Australian domain names and whether they can be transferred. Firstly, the Australian Domain Name Administrator (auDA) has been quite restrictive in its approach to domain name transfers.

AustraliaIntellectual Property

So how much is www.sexy.com.au worth and can I sell the name? Actually, RU Sexy already beat you to that name but substitute another prospective domain name of your choice.

Up until now it has been difficult to answer questions about the value of Australian domain names and whether they can be transferred. Firstly, the Australian Domain Name Administrator (auDA) has been quite restrictive in its approach to domain name transfers. Secondly, there is little publicly available information about the price for which Australian domain names have been sold.

There is more public information about prices paid for dotcom domain names. However, Australian domain names are unlikely to have anywhere near the same value as a general rule. Some people say that a good rule of thumb is to divide the price paid for a dotcom domain name by 100 to get the value for a .com.au equivalent. Still, that could be a significant

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