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ARTICLE · 21 NOVEMBER 2007

A New Domain For Asia

Spruson & Ferguson Lawyers
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The new ".asia" top level domain is to be launched from October 2007. The ".asia" domain is designed for use by individuals or organisations with a presence or interest in the Asia-Pacific community, covering over 70 countries in the Asia-Pacific region.

AustraliaIntellectual Property
Chris Bevitt
Chris Bevitt
Michael Deacon
Michael Deacon
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The new ".asia" top level domain is to be launched from October 2007. The ".asia" domain is designed for use by individuals or organisations with a presence or interest in the Asia-Pacific community, covering over 70 countries in the Asia-Pacific region. To be eligible for a ".asia" domain, applicants must be registered within the Asia-Pacific region or be able to list an administrative contact who is registered in or is a citizen of a country in the Asia-Pacific region.

Competition for ".asia" domain names is expected to be intense, since use of ".asia" domain names could become a key means for organisations to effectively target their Asia-based clients. Organisations seeking to maximise their brand value in the Asian market should consider applying for ".asia" domain names to protect their brands from competitors, cyber squatters and counterfeiters.

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