ARTICLE · 30 JULY 2010

Corporate: Asia Pacific: Becoming a Regional Player

Norton Rose Fulbright Australia

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For insurers, expansion into Asia Pacific and becoming a regional player in the region poses particular challenges. These challenges include the fragmented and often rapidly changing regulatory environment and the increased acquisition and integration risk . . .

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For insurers, expansion into Asia Pacific and becoming a regional player in the region poses particular challenges. These challenges include the fragmented and often rapidly changing regulatory environment and the increased acquisition and integration risk associated with cross-border M&A transactions.

A number of major deals announced since late 2009, including Prudential's acquisition of AIA, AXA SA's bid for the Asian operations of AXA Asia Pacific and AMP's partnership with China Life Insurance, have emphasised the importance of the Asia Pacific region as a growth opportunity for insurers. With Western economies expected to show only slow growth over the next three to five years, and maturing insurance markets in many Asian countries, the Asia Pacific region offers the dual attraction of higher economic growth and an expanding market for insurance products. Accordingly, we expect that these transactions mark only the start of a period of substantial investment by

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