ARTICLE · 05 JUNE 2012

Social media and work

Norton Rose Fulbright Australia

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Whether social media is embraced by all workers or not, an employer should develop policies to address the new media.

AustraliaEmployment and HR

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In the past few years, social media has become cemented into our culture and many users of social media have numerous profiles across a number of different sites.

While the corporate world has been comparatively slow to catch up with the use of social media by individuals, we are now seeing organisations embrace the social media revolution and attempt to harness the benefits that it can bring through the utilisation of social media as a communication, engagement and marketing tool.

At the other end of the scale however many organisations remain sceptical about the benefits of social media and see it as a timewaster. Often these organisations either strongly discourage the use of social media at work or ban it entirely.

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