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ARTICLE · 22 JUNE 2017

Protecting your business from social media

Have a social media policy in place to enable you to take appropriate action if an employee misbehaves on social media.

AustraliaEmployment and HR

It's always risky business to engage in social commentary about political matters or trending topics for the obvious reason that it can turn really bad, really quickly. That's the exact lesson American journalist, David Leavitt, learnt recently when he tried to leverage off the horrific Manchester bombing. Within minutes of the attack, Leavitt had attempted to 'entertain' his audience with the below tweet:

Rightfully so, the Twittersphere erupted with rage and sent Leavitt's account into meltdown.

But unfortunately, the gags didn't stop there – the journalist continued to dig his hole deeper by poking fun at Ariana Grande herself.

Receiving over 40,000 replies to his series of tweets following the incident, Leavitt continued to spiral downwards as he questioned if his joke could have been better timed.

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