Startup Securities eBook: a primer for startup funding

STARTUP SECURITIES is an easy to read primer that aims to acquaint entrepreneurs and small business owners with the world of startup funding. In its four sections you will find information about the tools entrepreneurs have at their disposal to raise capital and to motivate and reward investors or employees.

In the first section, FINANCING AND INVESTING, we explore the fundamentals of the relationship between new businesses and investors. We go over the three basic types of securities startups use to raise funds – Bonds (or generally loans and debt), Shares and Options.

We cover these specificities and explain briefly what value they bring to the holder and the issuer of the security. This is followed by a comparison of finance in private versus public markets.