As an accountant you are most likely considered the trusted
advisor or the 'sounding board' for many of your clients -
a role that may see you advising them on new business pursuits.
As part of this process, you are probably often instructed to
register new business names. To make this process as smooth as
possible for your client, we suggest you keep the following in
mind:
Conduct searches
Whilst you may be able to register any available name, the ASIC
register doesn't account for names that look or sound similar.
In fact, provided there is one key stroke different, you will be
able to register the name. It is important that you get into the
habit of searching various platforms with the intended business
name and variations of that phrase, to ensure your client adopts a
name that doesn't intentionally mislead consumers or cause
confusion in the market place. Also, your client's should be
aware that use of a name that is substantially identical or
deceptively
