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ARTICLE · 25 MARCH 2013

M&A: Lessons for targets and outlook for 2013

A number of the bid tactics which have been very successful in the past couple of years may become much less effective.

AustraliaCorporate/Commercial Law

Partner Karen Evans-Cullen talks to BRR Media on the lessons for target companies arising from M&A activity in 2012 and the outlook for 2013.

M&A: Lessons for targets and outlook for 2013
David Bushby, BRR Media
Karen Evans-Cullen, Partner, Clayton Utz

Karen Evans-Cullen

Well last year we saw a significant decline in M&A activity with only 41 deals in the year that had a value over $50 million. So the main lessons we found for targets operating in this environment was firstly that they couldn't rely on competitive tension to drive up their bid price, mainly because there was none.

Secondly we also saw that target recommendations were the single biggest influencing factor in determining the success of a deal. And so targets had to use this negotiating chip really wisely when they were negotiating with the bidders.

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